Keeping Current - August 2023
INSIGHT
"A recent survey found that 26% of people aged 18 to 24 use credit unions and only 14% of people aged 25 to 34 are members. By contrast, this number is 35% for consumers aged 45 to 54 and a significant 54% for consumers aged 55 to 64."
--Loanstar Technologies
NEWS BULLETIN
AGENCIES UPDATE GUIDANCE ON LIQUIDITY RISKS
CLOUD-BASED CORE PROCESSING IS THE FUTURE
CREDIT UNIONS WIN HEARTS OF GEN Z AND MILLENNIAL BORROWERS
MOVING YOU FORWARD
MARKETING
Partnering with local schools, both at the K-12 and college levels, to host financial literacy workshops for students and parents will help increase consumer knowledge and can in turn convert into long term memberships.
Social Media
Encourage your credit union members to share their personal financial success stories on your social media platforms. Create a dedicated hashtag and campaign around this idea, such as #MyCUFinancialWin. This will create trust and generate a digital referral program.